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Client
Mastercard
Venue
Edge NYC, New York, United States
Date
December 2024
Music
Holiday classics performed on grand piano with special performance by The Metropolitan Opera
The Challenge
Mastercard aimed to create an unparalleled luxury experience for its cardholders, offering them exclusive access to one of New York City’s most breathtaking venues. The goal was to elevate brand affinity, reward loyalty, and curate a magical evening of music and culture. This event needed to go beyond a traditional concert—delivering a truly “Priceless” experience that Mastercard is known for, blending music, ambiance, and world-class hospitality in a setting unlike any other.
The Solution: Candlelight Concert Experience
Fever and Mastercard created an exclusive Candlelight concert atop Edge NYC, the highest outdoor sky deck in the Western Hemisphere. This architectural marvel was transformed into an intimate concert venue, 1,100 feet above Manhattan, offering sweeping views of the skyline bathed in candlelight.
Mastercard cardholders were invited to this one-night-only experience designed to reinforce brand loyalty and reward premium membership. Guests were welcomed with a VIP pre-show performance by The Highline String Quartet and mingled over hors d’oeuvres and warm beverages before ascending to the open-air terrace.
The main event featured a grand piano performance of holiday classics like Last Christmas and All I Want for Christmas Is You, with a special appearance by The Metropolitan Opera, Mastercard’s official partner.
The evening was elevated by a full venue transformation, including elegant décor, heated seating, and curated winter-ready comforts—all part of Mastercard’s effort to deliver a truly Priceless moment of culture, luxury, and connection.
